"Listen so that the customer's talk, Talk so that the customer's listen"
All advert's have to be FUN. What is it that stimulates me when I see a advert?
Not just one production, the whole brand.
Who is my audience? and Who will be looking at my production?
"Doing what it says on the tin"
Viral marketing - When a production is small and becomes bigger and bigger via other people talking, emailing, texting etc.. (one email goes to someone, they then pass the email onto 7 friends, these friends then send the email onto other friends = viral marketing)
Spencer had a brief to sell the christmas traditional pudding, through brainstorming he decided to send out i-pod shuffles advertising.
Meme's - The cadbury gorilla advert.
"Take a idea and abstract it - be original, original."
Why is Big Brother or The Apprentice good? Because its original, new ideas, new tasks.
Doing something different to everyone else attracts people.
The Sun is Shining - The Feeling Brainstorm
Iran (News today)
The future
Mental Aslyum
Poverty
Africa
Protests
Rain
Realtionships (all different types, divorce, seperation, together)
Broken eyes, broken lights
Urban
These are all juxtapostion to the lyrics and whole etho's of the song by The Feeling.
Ciarscuro - The light shading (eg; Freedom Writer's Promotional Poster)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment