The Class Questionnaire

Questionnaire

Please tick one answer per question. Thank you.

1. How old are you?
Under 13


2. What gender are you?
Male
Female

3. What music genre do you listen to the most too?
Pop
Indie
Rap
Hip hop
Punk
Grime
Drum and bass
Jazz
Classical
Rock
R’n’b

4. Which music station do you prefer?
Kiss
NME
Channel U
TMF
4 music
MTV
Q
The box
Smash hits
Scuzz
Bliss
The vault
MTV dance
MTV bass
Flaunt
VH1

5. Why do you watch music videos?
I like the music
I like the artist
Bored
Entertainment
Background noise
To keep up-to-date
6. Where do you watch music videos?
Music channel
Limewire
Youtube
iTunes
Music Jesus
Mobile
iPod

7. How do you know about a music video?
Friends
Internet
Television
Advert
Radio
Newspaper
Magazine

8. What appeals to you in a music video?
The artist
A storyline

9. Does the artist influence if you watch the video or not?


10. Do you like music videos that have narrative or are of a performance?

Midnight at The Oasis - Video Feedback. (Toms Visit)

Video feedback

Scene 1, Shot 1, Take 1;
This was a establishing shot. The car was too slow.
Take 3;
Overall a good take.
Take 4;
Overall a good take.

Scene 1, Shot 2;
This was a medium shot. The camera was too close up and therefore chopped off Lola’s head so the audience could not see.
Take 2;
Overall a good take. More of a long shot then a medium shot. (meduim shot is what we aimed at having.)

Scene 1, Shot 3, Take 1;
This was a long shot. In this take Lola walked too slow.
Take 2;
This was a long shot. The long shot was filmed form a different angle and Lola walked at right pace however Lola’s coat opened which was not meant to happen.
Take 3;
This was a long shot. Lola's walking was at a good pace.

Scene 1, Shot 4, Take 1;
This was a close up·shot. The panning was to slow.
Take 2;
This was a close up shot and was the correct panning and·correct walking pace.

Scene 1, Shot 5, Take 1;
This was a long shot. The shot had bad lighting.
Take 2;
This was a long shot. Lola walked straight at the camera.
Take 3;
This was a long shot and once again walked straight at the camera.

* We missed out Scene 1, Shot 5 as we had combined them into one in Scence 1, Shot 4.*

Scene 1, Shot 6, Take 1;
This was a long shot. This part of filming looks unorganised.
Take 2;
This was a long shot. The actors stopped in the corridor and the camera could see them.
Take 4;
This was a long shot and once again the actors stopped where the camera still had them in sight.
Take 5;
This was a long shot and once again the actors stopped where the camera could still see them.
Take 6;
This was a long shot and was a overall good shot and a good follow through.

Scene 1, Shot 7, Take 1;
This was a long shot and was overall a good shot.
Take 2;
This was a long shot and was shot from a different angle than take 1. The mis-en-scene was poor and the camera's panning was bad.
Take 3;
This was a long shot. This was poor mis-en-scene.
Take 4;
This was a long shot and was overall good.
Take 5;
This was a long shot and was filmed from a different angle. It was a well lit shot and was generally good however the actor stopped half way up the stairs where the camera still had them in sight.
Take 6;
This was a high angle shot and could have been lit better however was generally well filmed.

Scene 3, Shot 9, Take 1;
This was a long shot. The lighting was bad and the actor looks at the camera and smiles which looks unproffessional.
Take 2;
This was a long shot and is well lit however the shot was too long.

Planning of Midnight at The Oasis (Toms visit)

Synopsis;

A clear distinction to reality and dream. Walking through the hotel Lola is told to hurry as she is late.She slams the door of her dressing room and she does a star with her name on is shown. Through the window we can see the sun changing into the moon mean while we see Lola touching up her make up in a traditional showgirl mirror. The song starts and all that can be seen is a spot light on a microphone where it is obvious a singer should be, her backing singers can be seen in the background looking round frantically for her. Then we see her run on and start to sing through the microphone so now the spot light is on her.

Chorus;

Reality, Camera pans around the audience who are dancing in couples drinking ect.

Verse;

Dream. The camera pans around her so that it is obvious she is in thought. The next shot we see of her is in the desert with her boyfriend looking at the moon, play fighting and kissing. The camera shoots from behind them to show them running into the hotel. As she enters the hotel the video is back into reality and we see that she is now the only person in the theatre. She realises she is alone and we see her walking slowly out of the hotel from behind like her boyfriend shot. Untill headlights are seen in the distance and you can see her silloutte coming out of the hotel doors until we see a reaction shot as she realises who is in the car. She runs over to the car gets in and the last shot is a close up of the couple from behind as they drive away in the car.

Visual style and infuences;

· 1920's
· Chicago the musical
· Black and White films
· Vegas hotels
· jazz clubs
· 1920 car
· show girl dressing room ie mirror
· desert
· follows a show girl type narrative seen in other films
· Audry Hepburn
· Breakfast at tiffays
· Pearl harbour
· Shift dresses
· Staging of dream girls
· Supremes
· Ball room dancing
· Copacabana song

Tom's Visit

Day One of Toms Visit;

Our two day workshop with Tom was all about music videos (the planning of a music video, the different camera shots, and a bit of filming of our own music video)

We got given a song to listen to called Midnight at The Oasis. We got to listen to this song a couple of times and then was asked to write down our ideas and brainstorm ideas about how we felt about the song.

Midnight at the Oasis; http://www.youtube.com/watch?v=4K-hF-Tlp0Y&feature=related

A Brainstorm of the Midnight at the Oasis

Dreaming
Jazz
Desert
Sun to the Moon
Showgirl theme
1920's
Audrey Hepburn
Hotel
Lights
Distinction between reality and a dream
Intro - Daytime getting out of a taxi
Ending - Early Morning (still dark, glint of the sun coming up) Boyfriend is waiting in the back of a taxi and they drive off together.
Realtionship with a man.

Day Two of Toms Visit;

On our second day we began filming our video of Midnight at the Oasis. We had some equipment (camera and lights) and have to improvise with props and locations. We used costumes from the drama centre at school and our location was the school. We got our actors and actresses for the music video from the schools sixth form centre. There was no cost at all during this filming and was a draft for the real thing later in the year.

We filmed for most of the day and looked back at the days filming in the last lessons of the day, we found that filming a video takes a lot of time and patience. I found that planning for a music video is essential and has to be done before filming as it would be impossible otherwise. Making a storyboard was good for our filming as it gave us a picture of what we wanted our shot to look like.

I would just like to say hankyou to Tom for our workshop and giving me a idea about just how IMPORTANT planning and re-search is to making a music video. Thanks tom!

Content Analysis - Pendulum

Pendulum - Band Analysis

Members of Pendulum;

Rob Swire (vocals/synth/producer)

Gareth McGrillen (bass guitar/DJ)

Perry ap Gwynedd (guitar)

Paul 'El Hornet' Harding (DJ)

Kodish (drums)

Verse (MC)
Basic Information on Pendulum;

Formed in 2002.
Record label: Warner Bros. Records / Ear Storm. Uprising Records, Renegade Hardware and Low Profile Records. Part of the Drum & Bass/Electronica genera.
Originally from Australia, with two members from England.

Pendulum's Album's;

Hold your Colour - debut album and was released during 2005 (sold 250,000 copies)

2nd album - In Silico and was #2 in the charts. Double Gold and is fast approaching the Platinum status.
Live at Brixton Academy- released June 2009.

Pedulum Online;

The crowd scence as the background of website

The red logo stands out on the black and white.

Advertising for the new album thats just coming out.

The house style of the new album is throughout the website.

Black and White colour scheme.

http://www.pendulum.com/htm

Pendulum Merchandise;

All merchandise from Pendulum has the house style of the album 'In Silico.'

There are a wide range of things for sale from wristbands to t-shirts and dog tags.




Pendulum Music Video;

Granite (music video.)

Nearer the end of this music video you can see the album artwork on the spaceships.

http://www.youtube.com/watch?v=DQA1d0QQvf8

Content Analysis - Spice Girls

The Spice Girls- Band Analysis

Spice Girl's;

Geri Halliwell - Ginger Spice

Melanie Brown- Scary Spice

Melanie Chisholme - Sporty Spice

Victoria Beckham - Posh Spice

Emma Bunton - Baby Spice

Spice Girl's Facts;

Ø All five wannabes formed the spice girls in 1994.
Ø They released their debut single in 1996 with their record company virgin records with Simon fuller as their manager
Ø Their motto was girl power

Ø They have sold over 60 million records world wide making them the biggest selling girl band of all time
Ø They said goodbye my friend to Geri Halliwell in 1998 later the group went on to say stop right now thank you very much when they spit in 2000
Ø They then went on to make headlines when they reformed in 2007

Spice Girl's Music;

Genre; Pop, Dance-pop and Teen pop.

Wannabe is known as their signature song - http://www.youtube.com/watch?v=rVbDw1tec60

The lyrics were aimed specifically at young girls. As their music video was the first time we saw the spice girls it showed their nicknames and their personalities it was so popular it was played 70 times a week!

Another song was 'Who do you think you are' - Their clothes clearly represent their personalities and nicknames. http://www.youtube.com/watch?v=XAWQkY8Rlbg

Spice Girl's Costume's;

The costumes are extremely important to the Spice Girl's. Each costume represents the Spice Girl's and their nicknames.

Content Analysis - The Script

The Script - Band Analysis

About The Script;

• 
  
  Celtic Soul, blending hip hop lyrical flow with pop melodiousness, state-of-the-art R'n'B production with anthemic rock dynamics, classic song construction with gritty contemporary narratives.”


• 
  
  The Irish Band Trio; Danny O’Donoghue, Mark Sheehan, Glen Power

The Script Music;

This is The Script's Album Cover;

• 
  
  The Script’s most popular songs include; We Cry, If You See Kay, The Man Who Can’t Be Moved and Breakeven
  


• 
  
  The Script’s debut single, We Cry, was released by Phonogenic/ SonyBMG in April 2008 and reached #13 in the UK charts the following month.
  


• 
  
  The Script’s debut album was released on August 11th, 2008 (Phonogenic/RCA)
  

The Script Tour;

• 
  
  The Script have just recently finished a "5 night stand" at Shepards Bush. (2009)

The Script, Music Video;

We Cry;

•The video is related to the lyrics of the song.
•It is realistic video – Nothing outrageous.
•We see the band playing in parts of the video.
•There are quick cuts between situations (eg; from band playing to main man walking down road.)

http://www.youtube.com/watch?v=GTGev5ADBSQ

The Man Who Can’t Be Moved;

•Once again, realistic
•The main man walks down the street again and we see the band once again – similar to the ‘we cry’ video.
•We see a man on the cornor of the street which relates to the lyrics and title of the song once again.

http://www.youtube.com/watch?v=s5Ds1zndYwk

The Script, Website;

•The Script’s website is similar to the debut album cover.

•The main head of the website says ‘The Script’, this hangs as though it’s a sign post swinging in the wind.

•To the right side we have a music player, where the script’s songs are played.

•The website is quite busy with many things to look at and do.

•We also can see that the website has a ‘forum’ where it gives us the idea once again of ‘WE’ media, where others can speak about The Script.

http://www.thescriptmusic.com/gb/home/

The Script, The brand;

•As well as being a band, The Script have a ‘shop’ on their website where fans can buy merchandise from The Script.

Which includes;
Music Products (albums, singles)
Clothing (T-shirts, Badge’s & Jumpers)
& Shopper Bags

•There are different types of t-shirts you can buy, from plain one’s with just The Script on or there logo of the buildings.

Research on Music Videos

• BBC -Top of the Pops (1975)
• The Beatles made the first music video
• Queen Music Video (Bohemien Rhapsody) - Lights from above onto the face's of the singer's (the beatles) - shadowed. Fading editing used (close-up to performance.) The clips change when the beat changes. Performace video. Focus on the instrumental (Gutiars, Pianos.) Only really two shots that fade between each other.
• Beatles made promtional filsm specially for TV companies (1965)
• Films where in black and white then to colour.
• The Beatles; Hello Goodbye - Performace based, some close-ups but not many.

Analysing the Revolver ablum;

• Black and White front (no colour at all)
• Four main faces of the band (the beatles)
• It looks at though it has been specifically drawn (sketches)
• No pictures only drawing- cartoon like.
• Faces of people we may not recongise expect for the main band.
• Recongition of the band (the beatles)
• Little pictures - close up's.

Brainstorming The Feelings Music Video

Carried on from Spencer's visit -

The sounds from the sun is shining;

• Twinkly (stars are sparkling)
• Queen Sound (The band)
• Guitar Solo
• Thearte Show (Instrumental parts)
• 80's show
• Drums
• Black Eyed Peas (Where's the love) - Political.

Key Words from the sun is shining lyrics;

• "Come out to play"
• "Mother would say"
• "We wish we were dead"
• "Favorite shoes, waiting for you"
• "My heart belongs in a world thats gone"
• "How I love you"
• "Nothing left to lose"
• "It's gunna be alright"
• "Kick things around"
• "Every summer is in my head"
• "Waiting for you"
• "Got to move on"
• "Mother still there, she said you'd moved out"
• "Eleven years ago"

Sick of waiting- what are they waiting for?

Theartes and Musicals

"Nothing to lose" why is there nothing to lose? what has happened previously?

Politics

War

Forest Fires in Australia - The sun shining.

Gay realtionships?

Spencer's Visit; The Feeling - Research

"Listen so that the customer's talk, Talk so that the customer's listen"

All advert's have to be FUN. What is it that stimulates me when I see a advert?
Not just one production, the whole brand.
Who is my audience? and Who will be looking at my production?

"Doing what it says on the tin"

Viral marketing - When a production is small and becomes bigger and bigger via other people talking, emailing, texting etc.. (one email goes to someone, they then pass the email onto 7 friends, these friends then send the email onto other friends = viral marketing)

Spencer had a brief to sell the christmas traditional pudding, through brainstorming he decided to send out i-pod shuffles advertising.
Meme's - The cadbury gorilla advert.

"Take a idea and abstract it - be original, original."

Why is Big Brother or The Apprentice good? Because its original, new ideas, new tasks.
Doing something different to everyone else attracts people.

The Sun is Shining - The Feeling Brainstorm
Iran (News today)
The future
Mental Aslyum
Poverty
Africa
Protests
Rain
Realtionships (all different types, divorce, seperation, together)
Broken eyes, broken lights
Urban
These are all juxtapostion to the lyrics and whole etho's of the song by The Feeling.

Ciarscuro - The light shading (eg; Freedom Writer's Promotional Poster)

Lyrics to The Feeling - 'The Sun is Shining'

These are the song words that we have been able to use to create our music video. We also watched a short film of our teacher and three of her previous students go to meet The Feeling and Caswell Coggins. This is where we got this song - The Sun is Shining.


Alright
Those were the days
Your mother would say you could come out and play
We'd kick things around
Climb up a tree and jump across the canal

Then every summer was a year in my head
When it ended, yeah, we wished we were dead
But nowadays it comes and goes before before you noticed

The sun is shining
We've nothing left to loose
The sun is shining
Put on your favorite shoes
Were getting tired
I'm Sick of waiting for you

I've gotta move on
But my heart belongs in a world that has gone
I went to your house
Your mother's still their but she said you moved out
She said you left 11 years ago
She said she told me this before but I dont know
She wont undersatnd if I say that I love you

The sun is shining
Wev'e nothing left to loose
The sun is shining
put on your favorite shoes
Were getting tired
I'm sick of waiting for you

The sun is shining it's gonna be alright
The sun is shining stop putting up a fight
Im getting high so high
We've nothing left to loose
Nothing to loose

(The sun is shining)
We've got nothing to lose
(The sun is shining)
Put on your favourite shoes
(We're getting tired and I'm)
Sick of waiting for you
Waiting for you
(The sun is shining)
Stop putting up a fight
(The sun is shining)
It's gonna be alright
(I'm getting high so high)
We've got nothing to lose
Nothing to lose

Media Literacy

• Media is a changing process and discipline. Media changes with technology.
• The way we study media is always changing.
• Media makes you sharper - Young media and the disgital culture.
• The more media literate you are the less patience you have for someone who isn't (Young to Old people)

Old Media; Normal Physical Sport, Monoplay (Board Games), Letters, Home Telephones, Libary.

New Media; The Wi, The playstations (Computer games), Telephones, Mobile Phones, Google (The Internet)

• "Moving from AS to A2 it is vital that you undertsand the difference between using and making emdia and being media literate. Your friends that are not doing media maybe able to post something on You Tube, but as a A2 student you should be able to; observe a set of conventions, informed and research based mode of address for audience. theorise your own media creativity and exsititng commerical media texts and products, academic ideas as post mordernism, democracy, representation and disclosure."

The old school style of literacy says its something you do or don't have, however technology has changed the concept.

• Freires (1972); Who has more power?

People who are not literate (cannot read or write) or those who are literate (can read or write)

Gordon Brown has stated that forgein people that live or are going to live here in england or are claiming benefits in the UK should learn to read, write and speak english in order to integrate into the host society.

Literacy

Freire Gordon Brown

Social Change

Empower (media literacy empowering) Obligertary

Censorship

Censorship; Self Regualted, Empowerment, Social Justice (waht gives the right to say I can't see it)

• James Gee's (2007)

Several Literacy's - 'meta-understanding'

The several literacy's are used at all different times (the right literacy at the correct time)

Powerful Literacy - you can have many literacy's and we should be able to go from one to another (literacy) without even thinking about it.

James Gee suggest we have serval literacy; ie- understanding football talk and then switching to formal work talk (be able to understand both seperately and together)

Meta-understanding = More understanding of literacy.

Digital Literacy;

The digital divide is those who have sccess to digital literacy and those who don't (Social Justice Arguement)

You Tube, Facebook, MP3's and Google are all cultural development that are arising from the technological change.

The more digital literacy the less of the digital divide.

The trouble with digital literacy's is that it is hard to define and vague.

A meme is a popular term for describing the rapid uptake and spread of a particular idea presented as a written text, image, language 'more' or some other unit of cultural stuff. A thing that goes around (a few people start on facebook, now everyone has facebook)

• Dawkin's (2006)

For our own survival instinct.

Viral Marketing = Ideas spread through culture (a pizza email is sent to 4 people they send the email to another 4 people and it continues.) Pizza express is a good example of this.

Similar to the 70's of passing a joke around. Viral Marketing

Exam Brief

Set brief:

1. To create a promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A website home page for the band.
• A cover for it's release as part of a digipak (CD/DVD package)
• A magazine advertisement for the digipak (CD/DVD package)

For my exam piece I have chosen to do, a cover for the music videos release and a magazine advertisement.